Revanite RU

Ruslan Khasanov

Growth strategist · startup tracker · digital marketing lecturer

I find where a business is losing growth and build marketing that pays back: strategy, advertising and analytics from click to payment.

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Major projects

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15,000+new customers in a yearFintech · Kyrgyzstan · Google Ads · Meta Ads

Tumar instalment card, Bakai Bank

Build a digital channel for the Tumar instalment card that brings in new customers every month, not in one-off spikes.

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×3lower acquisition costDigital marketing · Acquisition funnel

Globbing Kazakhstan

Build digital marketing and an acquisition funnel that brings in customers at a clear and falling cost.

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CACbuilt from scratch and optimisedReal estate · Meta · Unit economics

BI GROUP and Geometry

Build digital acquisition and a funnel from scratch, before anyone was measuring the cost of a customer.

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316%ROMIPerformance marketing · Payback

SAGI

Cut acquisition cost and make marketing an investment that pays back.

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Startup tracking

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×1.6revenue growthTracking · Operations

Youtrade

  • Revenue grew 1.6×
  • Streamlined operational processes
  • Helped the founder step away from day-to-day operations
3first contracts in KazakhstanTracking · Market entry

InnMedia

  • Helped enter the Kazakhstan market
  • First 3 contracts signed
  • Refined the product packaging for the local market
30%of revenue from an under-used channelTracking · Market strategy

Online education project

  • Sales analysis showed international revenue came from the Russian-speaking diaspora, not foreign-language markets
  • Priority shifted from the US to Uzbekistan and Turkey
  • Under-used channel found: the affiliate programme already drove about 30% of revenue

Worked with

How I can help

Revanite Tracking

Tracking & strategy

For startups and business owners whose growth has hit a ceiling. I find the main constraint, we test hypotheses together and stay focused on the metrics.

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Revanite Studio

Done-for-you marketing

For small and mid-sized businesses that need leads and sales, not reach. I take on strategy, advertising and analytics — all the way to the sale in the CRM.

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Teaching & mentoring

For marketers and teams

For marketers who want to manage growth rather than just run ads, and for teams that need a shared method.

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About me

I came to growth marketing from the corporate side: I led small business marketing at Alfa Bank, digital at Home Credit Bank and product at Halyk Insurance, and was part of the team that launched Samsung Kazakhstan's online store. Today I head digital marketing at re:Kassa, run my studio Revanite, track startups at Kazakhstan tech hubs and lecture at AlmaU. I have one rule: every tenge spent on marketing has to pay back and be measurable — from click to paid deal in the CRM.

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Skills and tools

  • Growth strategy
  • Startup tracking
  • Go-to-market
  • Performance marketing
  • Google Ads
  • Meta Ads
  • End-to-end marketing analytics
  • Web analytics
  • GA4
  • Google Tag Manager
  • Mobile attribution
  • AppsFlyer
  • amoCRM
  • Bitrix24
  • Unit economics
  • Sales funnel
  • AI in marketing
  • Generative Engine Optimization

How I work: Revanite Growth Formula

  1. Insight — understand the customer, the market and the real reason to buy
  2. Economics — model unit economics: CAC, LTV, margin, payback
  3. Strategy — choose segments, channels and the offer
  4. Hypotheses — build and prioritise a testing backlog
  5. Execution — launch fast and cheap
  6. Analytics — end-to-end, from click to paid deal in the CRM
  7. Scale — invest in what pays back, switch off the rest

Where I teach

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Career

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Show more experience
  • Home Credit BankHead of Digital Marketing
  • Alfa BankMarketing Team Lead, small business segment
  • BI GROUPMarketing Project Manager; later a Revanite client
  • Samsung KazakhstanPart of the online store launch team

FAQ

Who is Ruslan Khasanov?

Ruslan Khasanov is a digital marketing and growth strategy specialist based in Almaty, Kazakhstan. He has held marketing leadership roles at Alfa Bank, Home Credit Bank and Halyk Insurance, and took part in launching Samsung Kazakhstan's online store. Today he works as a startup tracker at Astana Hub, Terricon Valley and other Kazakhstan tech hubs, lectures at Almaty Management University (AlmaU), and is the founder of Revanite, a strategic growth studio.

What is Revanite?

Revanite is a strategic growth studio founded by Ruslan Khasanov. It has two service lines: Revanite Tracking — tracking and advisory for startups and business owners, and Revanite Studio — done-for-you marketing covering strategy, advertising and analytics. The studio's principle: marketing is an investment, not an expense.

Who does Ruslan Khasanov work with?

Small and mid-sized businesses in Kazakhstan and the CIS, early-stage startups and accelerator teams. Industry experience includes banking and fintech, insurance, education, B2B manufacturing, real estate, e-commerce and events. Clients include BI GROUP, Bakai Bank, Globbing, SAGI, Youtrade, InnMedia, Yeko and Jintropine.

How is a startup tracker different from a marketing contractor?

A tracker does not run the ads for the team. A tracker helps find the growth bottleneck, frame hypotheses, test them quickly and cheaply, and keep the team focused on metrics. A contractor executes the chosen solution. Ruslan works in both roles: tracking through Revanite Tracking and tech hubs, execution through Revanite Studio.

Where does Ruslan Khasanov teach?

At Almaty Management University (AlmaU) — web analytics, digital marketing, SMM and online marketing tools; at Qamalladin University, where he leads the Digital program; and at ICB college. He runs workshops at Astana Hub and has given a guest lecture at Nazarbayev University.

How can I contact Ruslan Khasanov?

WhatsApp and phone: +7 701 458 42 42, Telegram: @messer66. Also Instagram (@hasanov5) and LinkedIn.