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Teaching and talks

I teach digital marketing at Almaty universities and run workshops for startups.

Lecturer since 2022

Almaty Management University (AlmaU)

Web analytics
Digital marketing
SMM and social media
Online marketing tools
Author of the course programmes “AI in Marketing” and “SEO and Web Analytics”

Head of the Digital programme

Qamalladin University

Marketing project management
Lead generation and sales funnel optimisation

Instructor

ICB college

Workshops

Astana Hub

Go-to-market and first customer acquisition for AI, digital and traditional products
Growth hacking
Lead generation and sales funnels

Guest lecture

Nazarbayev University

Fundamentals of marketing and its role in the modern world

Startup tracker

Accelerators and tech hubs

Astana Hub, Almaty Hub, Terricon Valley, NURIS, IT Park
AIpreneurs — line tracker

“AI in Marketing” course

I wrote this programme for AlmaU, from LLM basics to end-to-end analytics and building a website with AI. Students do each assignment by hand first, then check it with AI.

AI in marketing demystified: model types, LLMs, prompting, tools
AI, SEO and GEO: optimising for search engines and generative answers
AI in marketing analytics and forecasting
End-to-end analytics: ads → website → CRM → sales, ROAS and CAC
Vibe coding: from competitor research to a live website
Marketing funnel: building and stress-testing it with AI